Become a viral social media manager
A 90-day AI system for creating viral content
Stop guessing what works on social media. Over 90 days you'll master the ToTheMoon™ system - from the algorithm, viral topics and AI tools to retention, storytelling and video production. You'll learn to create content that grabs attention, keeps viewers watching and delivers results for your brand and business
days
From day one to your first viral video! You'll learn to make them again, and again, on purpose
modules
Delivered as micro-learning. Short 6-15 minute videos where you immediately apply everything to yourself and your work. No pointless theory: watch, try, use
AI bots
80% of the work is done for you by the viral architect Scemini, researcher Virplexity and value inquisitor Dablček
exercises
Every week of the 90-day challenge you get a new simple exercise that moves you forward
Is this happening to you too?
Why does
nobody watch your videos?
If you recognise yourself in any of this, the problem isn't the algorithm, and it isn't a lack of talent.
You're missing a system that tells you what to create, why to create it, how to evaluate it and what to change in your next video
That's exactly what you get in the challenge. Step by step: from your first script to your first client
You post regularly and still get 200 views
You post, you try, you follow the advice from the internet. The numbers don't move and you have no idea which part of the video killed it
You sit down at a blank screen and don't know what to make
The idea is supposed to come on its own. It doesn't. Instead of creating, you spend an hour scrolling through competitors
You spend an hour on a script and it still sounds like an ad
You start with the viewer and end up with yourself. "We are…", "our company…", "our new product…" And the viewer is gone
People simply don't watch your videos
You've polished the hook, but you don't know what should come right after it. And that's exactly where it's decided whether anyone watches to the end
You've shot the video but never publish it
Bad lighting, a mess in the background, you don't like how you look. So you delete it and reshoot. Or it never comes out at all
You have reach, but not a single client
Views keep growing, nothing happens in your bank account. There's no offer and no path that turns a viewer into a customer
Your videos still look bad
…and you don't know why. They look like the other 500 creators in your field. People watch the video and forget it was yours
You'realreadydoingthework.Itjustdoesn'tpayoff
You spend an hour writing the script. Maybe two. You sort out the lighting, reshoot it three times, edit it in the evening. The work is done and paid for (with your time). And it got 2,000 views (maybe fewer)
The difference between 2,000 and 50,000 views isn't how much work you put into the video, but whether you use a good hook. Same body, same edit, three different opening lines. The same work, a 20x difference
So do the maths differently. Not how many hours creating takes you, but how many people saw your work last month. That second number you can raise without adding a single extra hour of work
"The algorithm no longer rewards GOOD CONTENT. It only picks the BEST CONTENT that meets the 3 criteria of viral social networks. Follower count is losing its value. EVERY POST STANDS ON ITS OWN"
- Adam Mosseri · CEO, Instagram
Let's get into practice!
You'll build your own content production line, set up a second-brain system so you're not creating chaotically but strategically. You'll learn the psychology of hooks, dopamine traps, storytelling and the craft of viral video. You'll go through a complete profile makeover - from visual identity to the signals that in 2026 decide whether the algorithm boosts you or ignores you
The challenge also includes 3 AI bots and 10 ready-made prompts that do the research, generate ideas and save you dozens of hours a month
This week's win at Digitálci
Mária makes content for moms. Regularly. Honestly, with care. Her educational videos got 1,500 views.
She tried everything - trends that "took off" but brought her profile nothing… hashtags, different posting times and other "proven tricks" from various Instagram gurus. The result? Her profile stagnated.
Then she joined the challenge: Become a viral social media manager (with AI). The very next day, using 2 AI bots, we rewrote a script that had previously gotten only 1,500 views. She didn't change the topic. Or the facts she used. She didn't change her face. She didn't change the platform. She didn't have a NICER or better video edit…
She only changed the writing technique she took from Digitálci
The same script +100,000 views. An 84x bigger result
What will I learn in the challenge?
In the challenge you'll learn to go viral repeatedly, on purpose and over and over again. You start with the principles of virality and the modern algorithm. You'll understand how content distribution works today, why some videos explode and others sink without a trace. You'll learn how to work with your audience's attention and how to squeeze the most out of a single viral hit, how to recycle success and how to be visible everywhere without burning out
01
Modules 1-3 · 43 minutes
Basics: the algorithm isn't your enemy
You'll find out what actually decides who gets reach, and you leave with your first AI tools and a full stock of ideas
- The algorithm is a referee, not an opponent: you're playing against other creators, not the system
- AEO: why you have to create content that both Google and AI can find
- Sweet spot: how to sell out your stock with a single sentence
- An AI audit of your profile in one prompt: our agency charges €600 for it, it takes you 57 seconds
- Virplexity and Scemini: the first two tools from the ToTheMoon™ AI arsenal
02
Modules 4-6 · approx. 50 minutes
The production line: from idea to script
The first big hands-on part. You look over my shoulder as one ugly note on my phone turns into a finished viral script. Then you do the same
- One-click idea bank: save an idea in three seconds and never sit down at a blank screen again
- The whole process live: idea bank → Virplexity → Scemini → check → finished script
- Value per second: how to trim a script to the bone so it can't be skipped
- The psychology of attention and dopamine traps: why you can't look away from some videos
03
Modules 7-10 · 37 minutes
Diagnostics: why your videos don't work
This is where the numbers break through for most people. You'll find out exactly what's killing your videos and get a bot that tells you before you even turn on the camera
- Ego-creation: the most common mistake that makes 70% of people leave after three seconds
- The Holy Trinity of Virality: clear pain → instant solution → applicability
- Dablček, the Value Inquisitor: takes your script apart piece by piece and tells you bluntly what's wrong
- Viral topic generator: the 30 hottest topics for your business in five seconds
- Hormozi's golden rule: hook, hold, reward, and why you won't earn trust without the third part
04
Modules 11-16 · approx. 80 minutes
Retention and production: from script to video
The longest part of the challenge. You'll learn to hold attention past the fourth second and shoot a video that looks good even without a studio
- 8 psychological weapons for the climax right after the hook, plus 48 ready-made examples to rewrite
- A €30 setup: tripod, light and composition
- Light matters more than the camera: key, rim and background light in plain language
- Jump cut, jump zoom, B-roll, split screen and the only three reasons to add anything to a video
05
Modules 17-19 · approx. 60 minutes
Brand and strategy: so they remember you
A viral hit with hundreds of thousands of views is useless if a week later nobody remembers it was yours. This is where you turn from a creator into a brand
- Brand street: how to stand out from the competition
- Competitor analysis and your three anchors: visual, verbal and format
- Faceless and company profiles: four rules for when you don't want to or can't show your face
- A month of content in one morning: idea bank, content mix and calendar distribution
06
Modules 20-24 · approx. 60 minutes
Clients on autopilot
Content without an offer is a hobby, not a business. In the finale you turn reach into clients and AI into an employee who knows your business
- Hormozi's Core 4: the only four paths to clients
- Grand Slam offer: a prompt that won't let you move on until it builds you an irresistible offer
- A 30-second ad script that works
- 6 levels of working with AI and setting up your own AI employee step by step
Šimon
He almost gave up. Šimon had 3,000 followers and was thinking about leaving Slovakia. Instead, he found an opportunity in his own content. Today he has over 130,000 followers and is still growing.
Kristína
Kristína learned to create content with Digitálci. Today AI engines rank her in 1st place, ahead of major Slovak e-shops. No team, no budget.
Domi
Domi created content for two years without a breakthrough. Thanks to Digitálci she tried a different type of content and her reel crossed 1M views. Still growing — currently over 2,000,000 views.
Petra
She started the challenge with 400 followers. A month later she had 2,800 followers, thanks to just two videos with 100K views each. A small account that took off thanks to the Digitálci challenge. Start yours too!
Blažej
Blažej went viral multiple times in one month, twice crossing 1 million views. So many messages came in that he spent the whole weekend replying, and his calendar is slowly filling up with clients on autopilot.
Martin
Martin's test reel shot up to 600K views. But it didn't align with his brand built on expertise, so he didn't post it. That's the brand thinking Digitálci teaches.
Eva
Christian content for Gen Z supposedly interests no one. After workshops at Digitálci, Eva grew by 1,098% to 825,000 views on YouTube! Organically, without ads.
Beáta
Beáta put together a poster and a slogan based on Digitálci videos. Within half an hour she had 10 sign-ups for her training. That's €1,790. And it's just the start
Glazzu
Glazzu changed only the first sentence of her reel and views jumped from 2K to 51K. Plus 1,200 new followers from THAT one video. That's the power of hooks from Digitálci.
Eva
Eva had never built a website before. At Digitálci she learned to work with AI and within a few days had her own website live. No developer, completely on her own. She saved thousands of euros.
Laura
First viral video on both Instagram and Facebook, right after studying at Digitálci. 1,600 likes and 428 saves. The system works from day one.
Ingrid
Ingrid went viral and three days later hit another one, even bigger. 271K views. It's not luck — it's a repeatable system from Digitálci.
Zuzana
Zuzana normally got 2K views. After Digitálci her first viral shot to 72K — that's 35× more. Proof that even a small account can take off.
Marek
Marek made a simple video for Orlen petrol station and hit over 11K likes. Digitálci taught him to create content that brands are willing to pay for.
Železiarstvo Bizam
Železiarstvo Bizam sells screws and wrenches. With Digitálci they made a reel with 975K views. No topic is too boring to go viral.
Šimon
He almost gave up. Šimon had 3,000 followers and was thinking about leaving Slovakia. Instead, he found an opportunity in his own content. Today he has over 130,000 followers and is still growing.
Kristína
Kristína learned to create content with Digitálci. Today AI engines rank her in 1st place, ahead of major Slovak e-shops. No team, no budget.
Domi
Domi created content for two years without a breakthrough. Thanks to Digitálci she tried a different type of content and her reel crossed 1M views. Still growing — currently over 2,000,000 views.
Petra
She started the challenge with 400 followers. A month later she had 2,800 followers, thanks to just two videos with 100K views each. A small account that took off thanks to the Digitálci challenge. Start yours too!
Blažej
Blažej went viral multiple times in one month, twice crossing 1 million views. So many messages came in that he spent the whole weekend replying, and his calendar is slowly filling up with clients on autopilot.
Martin
Martin's test reel shot up to 600K views. But it didn't align with his brand built on expertise, so he didn't post it. That's the brand thinking Digitálci teaches.
Eva
Christian content for Gen Z supposedly interests no one. After workshops at Digitálci, Eva grew by 1,098% to 825,000 views on YouTube! Organically, without ads.
Beáta
Beáta put together a poster and a slogan based on Digitálci videos. Within half an hour she had 10 sign-ups for her training. That's €1,790. And it's just the start
Glazzu
Glazzu changed only the first sentence of her reel and views jumped from 2K to 51K. Plus 1,200 new followers from THAT one video. That's the power of hooks from Digitálci.
Eva
Eva had never built a website before. At Digitálci she learned to work with AI and within a few days had her own website live. No developer, completely on her own. She saved thousands of euros.
Laura
First viral video on both Instagram and Facebook, right after studying at Digitálci. 1,600 likes and 428 saves. The system works from day one.
Ingrid
Ingrid went viral and three days later hit another one, even bigger. 271K views. It's not luck — it's a repeatable system from Digitálci.
Zuzana
Zuzana normally got 2K views. After Digitálci her first viral shot to 72K — that's 35× more. Proof that even a small account can take off.
Marek
Marek made a simple video for Orlen petrol station and hit over 11K likes. Digitálci taught him to create content that brands are willing to pay for.
Železiarstvo Bizam
Železiarstvo Bizam sells screws and wrenches. With Digitálci they made a reel with 975K views. No topic is too boring to go viral.
Šimon
He almost gave up. Šimon had 3,000 followers and was thinking about leaving Slovakia. Instead, he found an opportunity in his own content. Today he has over 130,000 followers and is still growing.
Kristína
Kristína learned to create content with Digitálci. Today AI engines rank her in 1st place, ahead of major Slovak e-shops. No team, no budget.
Domi
Domi created content for two years without a breakthrough. Thanks to Digitálci she tried a different type of content and her reel crossed 1M views. Still growing — currently over 2,000,000 views.
Petra
She started the challenge with 400 followers. A month later she had 2,800 followers, thanks to just two videos with 100K views each. A small account that took off thanks to the Digitálci challenge. Start yours too!
Blažej
Blažej went viral multiple times in one month, twice crossing 1 million views. So many messages came in that he spent the whole weekend replying, and his calendar is slowly filling up with clients on autopilot.
Martin
Martin's test reel shot up to 600K views. But it didn't align with his brand built on expertise, so he didn't post it. That's the brand thinking Digitálci teaches.
Eva
Christian content for Gen Z supposedly interests no one. After workshops at Digitálci, Eva grew by 1,098% to 825,000 views on YouTube! Organically, without ads.
Beáta
Beáta put together a poster and a slogan based on Digitálci videos. Within half an hour she had 10 sign-ups for her training. That's €1,790. And it's just the start
Glazzu
Glazzu changed only the first sentence of her reel and views jumped from 2K to 51K. Plus 1,200 new followers from THAT one video. That's the power of hooks from Digitálci.
Eva
Eva had never built a website before. At Digitálci she learned to work with AI and within a few days had her own website live. No developer, completely on her own. She saved thousands of euros.
Laura
First viral video on both Instagram and Facebook, right after studying at Digitálci. 1,600 likes and 428 saves. The system works from day one.
Ingrid
Ingrid went viral and three days later hit another one, even bigger. 271K views. It's not luck — it's a repeatable system from Digitálci.
Zuzana
Zuzana normally got 2K views. After Digitálci her first viral shot to 72K — that's 35× more. Proof that even a small account can take off.
Marek
Marek made a simple video for Orlen petrol station and hit over 11K likes. Digitálci taught him to create content that brands are willing to pay for.
Železiarstvo Bizam
Železiarstvo Bizam sells screws and wrenches. With Digitálci they made a reel with 975K views. No topic is too boring to go viral.
Šimon
He almost gave up. Šimon had 3,000 followers and was thinking about leaving Slovakia. Instead, he found an opportunity in his own content. Today he has over 130,000 followers and is still growing.
Kristína
Kristína learned to create content with Digitálci. Today AI engines rank her in 1st place, ahead of major Slovak e-shops. No team, no budget.
Domi
Domi created content for two years without a breakthrough. Thanks to Digitálci she tried a different type of content and her reel crossed 1M views. Still growing — currently over 2,000,000 views.
Petra
She started the challenge with 400 followers. A month later she had 2,800 followers, thanks to just two videos with 100K views each. A small account that took off thanks to the Digitálci challenge. Start yours too!
Blažej
Blažej went viral multiple times in one month, twice crossing 1 million views. So many messages came in that he spent the whole weekend replying, and his calendar is slowly filling up with clients on autopilot.
Martin
Martin's test reel shot up to 600K views. But it didn't align with his brand built on expertise, so he didn't post it. That's the brand thinking Digitálci teaches.
Eva
Christian content for Gen Z supposedly interests no one. After workshops at Digitálci, Eva grew by 1,098% to 825,000 views on YouTube! Organically, without ads.
Beáta
Beáta put together a poster and a slogan based on Digitálci videos. Within half an hour she had 10 sign-ups for her training. That's €1,790. And it's just the start
Glazzu
Glazzu changed only the first sentence of her reel and views jumped from 2K to 51K. Plus 1,200 new followers from THAT one video. That's the power of hooks from Digitálci.
Eva
Eva had never built a website before. At Digitálci she learned to work with AI and within a few days had her own website live. No developer, completely on her own. She saved thousands of euros.
Laura
First viral video on both Instagram and Facebook, right after studying at Digitálci. 1,600 likes and 428 saves. The system works from day one.
Ingrid
Ingrid went viral and three days later hit another one, even bigger. 271K views. It's not luck — it's a repeatable system from Digitálci.
Zuzana
Zuzana normally got 2K views. After Digitálci her first viral shot to 72K — that's 35× more. Proof that even a small account can take off.
Marek
Marek made a simple video for Orlen petrol station and hit over 11K likes. Digitálci taught him to create content that brands are willing to pay for.
Železiarstvo Bizam
Železiarstvo Bizam sells screws and wrenches. With Digitálci they made a reel with 975K views. No topic is too boring to go viral.
THE CHALLENGE GIVES YOU THE SYSTEM
DIGITÁLCI GIVE YOU THE BACKUP
You get access to the whole challenge and all Digitálci content right after payment
The challenge teaches you to make viral videos, and in the Digitálci library you add everything else that goes with it: copy, brand, sales and legal
You unlock Digitálci
You get instant access to the community, workshop archive, AI tools, templates and guides
Challenge start: Become a viral social media manager
Over 90 days you'll learn to go viral repeatedly, on purpose and over and over again. You'll understand how content distribution works today, why some videos explode and others sink without a trace
The Digitálci roadmap
Our community manager Peter asks you three questions. A few sentences are enough. Based on your answers we help you put together your real goal and a map of how to get there!
Workshop with an expert
Every month you get access to a live workshop with an expert from SK/CZ marketing and business
Community calls
Every month you get access to community Q&As and goal calls directly with me and my team. Live calls = instant feedback on your situation
Challenge completion
You're a viral engineer now. You can audit a profile in 57 seconds and your idea bank is always at hand. You know how to work with your audience's attention and how to squeeze the most out of a single viral hit. You recycle success on autopilot
Copywriting and content
Matej Valo, Petra Smith or Oliver Jakubík. Sales copy, storytelling, email marketing, LinkedIn and social media content
Law in marketing
Practical workshops on copyright, data, ads and newsletters + our bot DIGI-PRAV - an AI legal advisor you have at hand whenever you're not sure
Business and sales
Juraj Kováč, Honza Marcinek, Jakub Mařík and others. Sales, pricing, marketing campaigns, influencer marketing and business diagnostics
Branding and brand
Vašek Tomanec, Anka Sabolová, Martin Woska or Tina Nekudová. Personal brand, strategy, creativity and building a brand people remember
Choose your path
Monthly membership
For those who want to try it first
no commitment · incl. VAT
cancel anytime1× live workshop monthly with the top of SK/CZ marketing
1× group Q&A consultation
2 AI bots
Archive of 60+ workshops
4 curated articles monthly
Community of 2,000+ marketers
All templates, guides and manuals
Become-viral-SMM challenge within 90 days
Annual membership
For those who are serious about it
= €33 monthly · incl. VAT
instead of €948
Everything from the monthly membership
Become-viral-SMM challenge within 90 days
3 AI bots
Random coaching for active members
Result guarantee after completing the challenge
We'll extend you for free until you hit better results
We invest €1,200/year back into active members
Locked-in price on annual renewal
Practical info about the challenge
In 90 days you'll be here either way. The question is, with what
If nothing changes, in three months you'll be dealing with exactly the same things as today: what to post, why it isn't working and whether the problem is you. The difference between you and the creator who overtakes you in the meantime won't be talent. It'll be the system they have and you don't
Who is the challenge for?
For social media managers, marketers, entrepreneurs, freelancers and creators who post regularly but don't get views or clients. And for those who are only just starting with content. You don't need a studio, expensive gear or on-camera experience. All you need is a phone, a window and a topic you understand
How does the challenge work?
For 90 days you have the whole content available at once, so you can learn at your own pace. 24 short modules await you, each with one practical task: write a script, test a hook, shoot a video. You throw the finished pieces into the community, where we take them apart for you. Count on 20 minutes a week. If you can't make it one week, no problem – you come back to it anytime. AI tools and prompts, cheat sheets and gear shopping lists are part of the challenge too
What will you take away?
You won't stop at just being able to throw something into ChatGPT. You leave with your own system: an idea bank that fills itself, scripts written with our AI tools, tested hooks, a brand people recognise even without your name, a content plan a month ahead and an offer that turns reach into clients. And above all, you'll know why a video worked, so you can repeat it
How do I get access?
The challenge is part of the yearly Digitálci membership and you play the first video a minute after joining. You have access to the challenge while your membership is active, including the bonuses and updates that keep being added to it
It's not for you if you're looking for a system that does all the work for you, or you're not willing to give your growth 20 minutes a week. If you don't get in front of the camera even once in 90 days, it won't help you
IMAGINE WHERE YOU'LL BE IN THREE MONTHS
The challenge is behind you and creating content no longer feels like endless guessing in the dark
A script that takes you two hours today, you'll do in fifteen minutes
You sit down in front of the camera and shoot the video on the first or second take. Not the tenth
You don't come up with one hook and hope it lands. You have several versions ready and know how to test them
You stop guessing what might work
You'll know what you're doing, why you're doing it and how to repeat it
People start watching, saving and sharing your videos. They start messaging you themselves, because they regularly find something in your content worth their attention
The biggest change, though, won't be in one viral video or one number
You stop waiting to see what the algorithm does with your content
You'll understand why content works and you can create that result again
On purpose, repeatedly and over and over
My guarantee
I take on the entire risk
Go through all 24 lessons. Do the tasks. Throw your scripts and videos into the community and let us advise you. If after 90 days you haven't published a single video with significantly higher reach than your usual, I stay with you and we go through your content personally
I'm not interested in people who buy a course and do nothing with it. I'd much rather you write to me in a few weeks about everything you can do thanks to the challenge 🙃
Frequently asked questions
The biggest marketing community in Slovakia and Czechia. It has over 2,000 marketers, freelancers and entrepreneurs. Every month we run a live workshop with an expert from SK/CZ marketing, group Q&As and mentoring sessions where we tackle your specific situation. Plus a library of 60+ workshops, AI bots and prompts you have access to from day one
I get the worry. But this isn't a course to watch. It's a challenge. A short video and one concrete task you throw into the community and get feedback on. People who did nothing left with nothing. Ema changed one hook based on advice from the community and got 650,000 views in a day
I'm not a guru selling you dreams. I own two marketing companies and what I teach, I do every day for paying clients. My Instagram reaches 1.5 million people every 30 days. ToTheMoon Studio clients pay €3,000 a month for the same thing you'll learn here yourself
The challenge is built for 20 minutes a week. The videos aren't going anywhere, you go at your own pace. If you skip a week, you catch up whenever you want
Ivan got a million views on the topic of tax optimisation. The Bizam hardware store has a video with 975,000 views. A choirmaster with classical music reached thousands of people. There's no such thing as a boring industry, only a badly written script
Yes, but it'll be harder and I'll tell you that straight. We have a separate lesson on it with four rules that replace a face: colour and fonts, a digital mascot, an audio anchor and editing rhythm. Everything else – scripts, hooks, retention – applies just the same
You don't need them. A €30 tripod, a phone and a window. That's exactly what I teach in the production module, including a shopping list for when you decide to invest one day. And for bad light or a mess in the background we have an AI tool that swaps the background after shooting
That's fine, some people in the challenge only set up their profile during it. Katarína had 24 followers on TikTok and her video took off within a few hours. I got my first client with 80 followers, the exact process is in module 06
You throw it into the Advice section in the community and together we find where it's stuck. I guarantee every post gets a reply: from me, from the team or from the community. That's exactly how Ema's, Kamil's and Mária's posts took off
Right after payment. All the content is available immediately, you play the first video a minute after joining
The yearly Digitálci membership for €396. It includes the whole challenge, all AI tools, the community, live calls and everything added over the year. We send you a reminder before renewal, so you stay in control of continuing
So, what do you say?
Option one: you close this page and keep creating your own way. Sometimes something takes off, mostly it doesn't, and you'll never know why
Option two: you take the 90-day challenge and go step by step. Lesson, task, feedback. And in three months you won't just know more about virality, you'll know how to produce it
If you want it, start. If not, close this page. The decision is yours
P.S. You get 24 lessons, AI tools whose development cost us months and thousands of euros, a community of 2,000+ people and feedback on your scripts. All in the yearly membership for €396